Services · Pricing · Engagements

Two ways to work together.

Whether you need a one-time blueprint for a specific decision, or a coach on retainer through changing seasons, the engagement should fit the work, not the other way around.

Tier 01 · Project-based

Project-Based Coaching

$1,950 one time

For clients with a specific decision or transition. New baby, job change, two-income to one transition, inheritance, home purchase. We build the blueprint once; you take it home.

  • Discovery call & engagement letter
  • Secure data intake & document review
  • Full written blueprint (technical + One-Page Blueprint)
  • 60-minute blueprint delivery meeting
  • 30 days of follow-up
  • Implementation guidance & vendor referrals
  • Timeline: 4–6 weeks
Book a discovery call
Pricing is transparent and flat, not tied to assets under management. You pay for coaching, not for the size of your portfolio.
§ 02 · Side by side

The fast comparison.

Choose the tier that matches the work. If you’re not sure, the discovery call is the right place to figure that out.

Project-Based Ongoing
Comprehensive written blueprint
One-Page Blueprint deliverable✓ (refreshed annually)
Blueprint delivery meeting
Follow-up support30 daysOngoing
Quarterly check-ins✓ (4 / year)
Year-end tax-positioning meeting
Ad-hoc decision support
Plan ImplementationInitial ReferralsOngoing direct assistance
Best forSpecific transitions or one-time decisionsLong-term optimization
Billing planPaid at plan deliveryQuarterly
§ 03 · Beyond the blueprint

What great coaches do that average coaches skip.

Both tiers include these specific deliverables, powered by the deep thinking and research that gets quietly forgotten when a “coach” is really a product salesperson.

Value-Add 01

Tax positioning review

After you file with your own preparer, we focus on the decisions that compound over time. Together we’ll look at every viable strategy and choose the best that optimizes your specific tax situation.

Value-Add 02

Beneficiary audit

The forgotten document that overrides your will. We check every retirement account, every life insurance policy, every old 401(k) from a former employer.

Value-Add 03

Estate document checklist

Will, healthcare directive, POA, guardianship designation. We don’t draft them (that’s a lawyer’s job) but we make sure none of them is missing or stale.

Value-Add 04

Education funding projection

Multi-child, multi-vehicle (529s, Coverdells, brokerage), realistic about what college will actually cost, and what your family will actually pay.

Value-Add 05

Insurance gap analysis

Term life, disability, umbrella liability, long-term care. The right amount, no more, and realistic timeframes on when to revisit.

Value-Add 06

Quarterly cash flow refresh (Ongoing only)

The reset that makes the difference between a blueprint that ages well and a blueprint that turns into a relic on your laptop.

§ 04 · Frequently asked

Questions clients ask before they hire.

How do you get paid?

You pay me directly. I’m never paid by product companies. No commissions, no kickbacks, no hidden incentives. What you get is guidance built around what’s best for you, not whatever pays me a referral. It’s the fiduciary model where a coach’s interests genuinely align with yours.

Do you manage my investments?

No. I’ll recommend an investment approach—not specific advice—as part of your blueprint, and you’ll implement it through your existing brokerage. That keeps fees low and keeps me focused on coaching, not on trying to beat an index (that 90% of professional managers underperform their own benchmark index in a year and 99% miss them over the previous decade).

Do you work with homeschool families specifically?

Yes, homeschoolers are awesome! I’ve built dedicated resources for single-income families who want to save for education goals (see the homeschool families page). That said, the core coaching process works for anyone who wants real control over cash flow and their money, regardless of your situation. The discovery call is the right place to figure out the fit.

Can I do this if I’m tight on cash flow?

Honest answer: it depends. If you’re in a genuine cash flow crisis, a full coaching engagement isn’t the right first move; immediate budgeting and triage is. If you’re stretched but stable, this is exactly the work that pays back fastest. The discovery call helps us figure out where you’re at and where we should start. I can help with the budgeting triage to get you visibility into your current status, and then you can decide if you want a full coaching engagement (one-time or ongoing).

What’s the difference between this and what my insurance agent offers?

An insurance agent sells a product and is paid by commission. I get paid by you, not by a product company, for coaching. Both can be useful; they are not the same thing. If your “financial professional” only recommends products that pay them, that’s not coaching! That’s sales. In my experience, it’s a difference of depth as well. I’ll work through every dollar of your cash flow with you and will truly understand your history with money, your family needs, and your future goals. Most agency or bank advisors just run you through a one-size-fits-nobody template instead of customizing every detail and providing the precise guidance you actually need.

Do you take clients outside Virginia?

Yes. I work with clients across most of the U.S. as a coach. Confirm your location with me on the discovery call, and if there’s ever a reason coaching isn’t the right fit for your location, we’ll figure that out together up front.

When can we meet?

I work on a surge schedule: concentrated meeting weeks (usually 4–6 weeks per quarter) when client meetings happen, alternating with focus weeks for deep coaching work. This is how I keep the quality of every meeting high. Booking availability reflects this rhythm, so if you don’t see a time that works, message me directly.

What do I actually get?

Two documents: the comprehensive written blueprint (the technical deliverable, usually 40–60 pages) and the One-Page Blueprint (the daily-use document). Plus six specific Value Adds in the project tier, plus quarterly meetings and a year of support in the ongoing tier. Plus the confidence that comes from knowing your blueprint is built, written down, and reviewed regularly as life happens.

Not sure which fits? Let’s figure it out together.

The discovery call is the easiest way to see which engagement is right, or whether we’re a fit at all.